In the Marketing360 training programme, you will learn everything you need to know about business marketing planning and brand development through an operational approach by analyzing what you have been doing in marketing to date. Just as the Sales Therapy programme focuses on sales, the Marketing360 programme focuses on marketing mastery and depth.

Marketing360 is designed to provide comprehensive training based on both academic theory and practical marketing management experience. It is also fully tailored to the needs of Asam Art and Business representatives. The participation of Asam sales representatives in this unique training programme will not only guide them in carrying out a comprehensive and thorough evaluation of their marketing efforts to date, but will also facilitate a strategic and operational approach to the development of marketing activities and the positioning of their stores in target markets.

In this condensed 16-hour training programme, sales representatives are introduced to a wide range of fundamental, strategic and operational marketing management concepts. Through a mentorship-like process, they will address key questions about their strategies and approaches to the most critical concepts and decisions in marketing management.