The ASAM Weekend Events are one of the most exciting programmes organized by the ASAM Arts and Trade Company, which began in the winter of 1400 (early 2022). The first event in this series was held in January 2022 as a three-day programme.

The aim of the ASAM Collection in organizing these regular and continuous events is to develop business relations with representatives, partners and employees of the company and to create an open platform for the exchange of information and common views. The ASAM Weekend in January each year is a comprehensive three-day event focused on the presentation of each brand’s collections for the new Gregorian year. Throughout the year, other ASAM Weekend events focus on a specific brand, product group or even customer segment, such as sales representatives, architects or fabricators.

The ASAM collection, through its weekend events, hosts founders and managers of international brands in Iran and also provides presentations on the prospects and trends of the interior design industry, aiming to offer innovative forms and content of private and public events.